Edward de Bono's Weekly Message- "truth paste"

truth paste

In my new book I introduce the concept of 'truth paste'. Tooth paste is used to make the teeth appear brighter. Truth paste is used by writers and journalists to make their work seem 'more true'. Truth paste may include references to authorities, references to research etc. Another form of truth paste is the use of adjectives. Almost all adjectives are subjective - the writer's personal opinion. If you say that something is yellow that can be tested with a spectrometer. If you say something is attractive, clever, childish, devious that is all a matter of opinion. Writer's can, of course, have opinions so long as they do not pretend what is written is more than an opinion.

Edward de Bono