Making Innovation Happen

Innovation has moved from a nice to have competency into a crucial skill needed to excel in today’s marketplace. All organizations have access to information, talent, quality and technology. It’s what you do with these resources (i.e. innovation) that make the difference.

Thursday, September 18, 2008

Edward de Bono's Weekly Message- "Six Frames: for looking at information"

Six Frames: for looking at information

In the previous two messages I focussed on the suggestion that information was not enough. There was a reason for doing this. Now, or in the next few weeks, a new book of mine will be published. The title is 'Six Frames: for looking at Information'.
It is only rarely that information is complete and an answer to a question we have. Usually we are surrounded by information and have to extract from it what may be valuable to us. So ways of looking at information become more important. Without them we may be misled by information. Without them we may not extract the full value that is available in the information.
In a way the Six Frames are as fundamental as the Six Thinking Hats which are now so widely in use from the most sophisticated meeting to Stone Age culture.
Before you buy the book (published by Vermillion Press, London) figure out what six frames you would choose. Then see if your choice matched my own.
Edward de Bono

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