Making Innovation Happen

Innovation has moved from a nice to have competency into a crucial skill needed to excel in today’s marketplace. All organizations have access to information, talent, quality and technology. It’s what you do with these resources (i.e. innovation) that make the difference.

Monday, August 11, 2008

Edward de Bono's Weekly Message 8.11.08

'Creativity'

In 2009 the theme of the European Union is going to be 'Creativity'. The 'Palace of Thinking' outline in my previous messages would fit directly into this theme. As an exhortation creativity is almost useless. When specific techniques and skills are applied it becomes possible to generate new ideas in any field.

So I want all of you who read these messages to help me in making it happen. There is an urgency in the matter both because I am getting older and because the Palace needs to be functioning for the year of Creativity in 2009.

Your role, at this point, would be to put the concept before those who could make it happen.

--Dr. Edward de Bono

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