Making Innovation Happen

Innovation has moved from a nice to have competency into a crucial skill needed to excel in today’s marketplace. All organizations have access to information, talent, quality and technology. It’s what you do with these resources (i.e. innovation) that make the difference.

Friday, October 24, 2008

Thinking to be a Problem

Thinking to be a Problem

Because we often consider 'thinking' to be problem solving we do not think much about matters which are not problems. If there is a wide open road ahead of us we do not stop to consider the side roads. This is what I call 'blocked by openness'. Many things continue because they are reasonably satisfactory so we never think any more about them. A classic example is democracy which is full of faults and limitations but can never be challenged. I can think of at least four ways in which democracy could be greatly improved.
Whose business is it to think about things which are not problems?
--Edward de Bono

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Friday, October 03, 2008

Edward de Bono's Weekly Message- "truth paste"

truth paste

In my new book I introduce the concept of 'truth paste'. Tooth paste is used to make the teeth appear brighter. Truth paste is used by writers and journalists to make their work seem 'more true'. Truth paste may include references to authorities, references to research etc. Another form of truth paste is the use of adjectives. Almost all adjectives are subjective - the writer's personal opinion. If you say that something is yellow that can be tested with a spectrometer. If you say something is attractive, clever, childish, devious that is all a matter of opinion. Writer's can, of course, have opinions so long as they do not pretend what is written is more than an opinion.
Edward de Bono

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